The Importance of Promotional Video Content for Business

Promotional videos are a recurring part of brand marketing at every institution. But what exactly do they contribute to the table? And where can you get them for your business?

If you’ve never considered using promotional video content for your business, then you’re missing out on a lot. Videos are a great addition to a marketing strategy, and rightly so considering how much attention they’re getting. In the U.S. alone, the number of digital viewers reached around 248.9 million in 2022!

But if this isn’t convincing enough, then let’s talk about what promotional videos are, and why you should include them in your business.

Promotional Videos: What They Are

Promotional videos are short video content designed to showcase your brand’s products, services, goals, accomplishments, reputation, and overall prowess in the market. These videos come in different styles but are mostly categorized under live-action, and animated. Most promotional videos include the following types;

• Company Introduction videos
• Event videos
• Explainers
• FAQ Videos
• Product Demos
• Testimonial Videos, and so much more.

Some brands have in-house experts to create their promotional video content. But most others simply hire a professional promotional video company to create some for them. These experts usually have years of experience in the business, and understand what kind of content work best with different brands.

Why Businesses Need Promotional Video Content

While many brands are using more and more of such content, some still don’t realize the potential they present to your brand’s marketing success. In some cases, certain businesses consider promo video production a pointless, expensive hassle, and would rather stick to traditional ads. If you’re one of such, then it’s time to take these notes to heart.

• Awareness

Promotional videos are great for exposure, especially the singular fact that videos capture attention much better than any other type of media. 93% of marketers have confirmed that video helped increase their target viewer understanding of the promoted brand. With a promotional video service, you get content that stimulates people to consider your brand’s offerings, especially if the concept is catchy, informative, and entertaining.

• High SERP Presence

There’s a reason why search engines keep popping up more pages with videos when you type in a keyword. 87% of marketers have revealed that video improves their brand’s traffic and SEO. And it’s because Google’s SERP algorithms favor webpages and sites with videos more than those without. Business promotional videos contribute more exposure to your brand, ensuring your products and services reach potential buyers.

• Sharable Nature

Promotional videos for business are generally shorter in nature, with the longest being no more than 2 minutes. This makes them easier to attach to other media or share across different platforms. One promotional video can cut across Facebook, Instagram, Reddit, TikTok, and even YouTube, while also working as ads on websites and emails.

• Huge Conversion Rates

Videos have a powerful pull on people, and the more exciting the concept, the more a viewer tends to react to it. According to MotionCue, 76% of customers reveal that videos have helped them make a buying decision at some point. By hiring a corporate promotional video production service, you get content that converts your viewers into willing customers, boosting marketing and sales of your products or services.

• Intrigue

With a promotional video for business, you can tell a story, share an experience, discuss a relatable problem, proffer a solution, or simply entertain your audience. The limitless level of creativity it offers brands allows them to develop a captivating personality, showcase their professional cultures, and express their core principles in ways that keep the audience constantly enthralled. It’s why 53% of marketers engage buyers and partners through video content (Brightcove).

Where to Find Promotional Video Content Services

If you seek to make video content for your brand’s marketing campaign, you can always search for them online. But with the tons of promotional video companies, you’ll probably find, it’ll be difficult to know which can serve your goals best.

But at Zelios Agency, you’ll find the best experts in video content production and marketing ready for you. With our wide array of features and services, you can always expect nothing short of perfection for your video projects. Our promotional video agency houses some of the best equipment, software, and staff, combined with a core principle to ensure maximum quality and satisfaction for every client.

Source: https://zelios.agency/promotional-video-production-for-your-company-or-business-why-should-make-it-and-how/